Saturday, April 11, 2009

Good Weight: The Best in Toilet Paper

A Consumer Reports test of toilet papers wipes away some misconceptions about the cost of strength and softness.

While Quilted Northern Ultra Plush ($0.29 per 100 sheets) topped the tests in both categories, store brands like Costco’s Kirkland Signature and Wal-mart’s White Cloud were almost as good for about half the price.

Cottonelle Ultra ($0.37 per 100 sheets) and Scott Extra Soft ($0.13 per 100 sheets) also ranked high in the strength and softness tests.

Scott 1000 ($0.06 per 100 sheets) delivered the most sheets for the lowest price, but the individual sheets were thinner than most other brands tested.

Consumer Reports tested three recycled papers -- Marcal 1000, Marcal Sunrise, Seventh Generation rolls -- and found them favorably strong but lacking in softness.

The complete report on toilet paper is available in the May issue of Consumer Reports, on newsstands and online at

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